RocNation: Why so powerful?

RocNation; Picture Courtesy: Inflexwetrust.com

Shawn Corey Carter aka Jay-Z, Hov, and Jigga. We all know him by many different names and with doing many different things. He started off his career with Reasonable Doubt and went straight through with #1 albums since for 13 solo albums. He started off his career working indulging in music but needed that lift to get his career off to a really good pace. After proving himself, he was able to learn how to make moves and create business projects that are larger than what anybody has thought. Besides walking on clouds, he pretty much has done everything.

From 40/40 club to Roc-A-Fella Records to introducing new artist to Hard Knock Life Tour to the Barclay Center/Brooklyn Nets to Made in America Tour to so many other things, Jay-Z has been all over the map and back. There's so many different things I can name that he has been doing but now it's time to talk about his new movement that was formed in 2013, RocNation Sports. RocNation Sports brands off the concept of RocNation, a record label created by himself through a partnership with Live Nation.

RocNation Sports has not only taken over the attention of sports management world but people have been asking how has it been done. Jay-Z got the right support to get where he is and now he's finding ways of taking what he learned about the business world and applying it. He signed players such as Skylar Diggins, CC Sabathia, Robinson Cano, Geno Smith, Victor Cruz, Hakeem Hicks, Kevin Durant and James Young.

RocNation Sports lately has been on run with Cano's new contract, Hicks' deal with the Jordan Brand for football, Diggins' large marketing opportunities in advertisements and not to forget Durant's ending contract with Nike and trying to find the right fit for a new deal to expand his brand. I'm not sure what they are doing, but they are picking all the right piece and things seem to be getting stronger for the future. RocNation Sports seems to be fresh with ideas and with Jay-Z's partnership with Creative Artists Agency, it seems like the opportunities are unlimited.

RocNation Sports' Juan Perez is the President and has been around Jay-Z for years. In an article I read via GQ.com, he seems to not have a large philosophy about bringing people in and is approached all the time by players looking for this branding opportunity. This company is providing a 360 service that is helping them attract players because they realize what the control of Perez and the hand of Jay-Z can do for their future thoughts on ideas for their own brand. What's next for them can only get bigger.